Tourism Promotion

As a result of collaborative efforts between the Quaboag Valley CDC and the Quaboag Valley Chamber of Commerce, the Quaboag Hills logo and theme were developed in 2000.  Subsequently, the Chamber changed its name to the Quaboag Hills Chamber of Commerce. The goal of this collaborative project was to provide the 15 towns in the region with a common vision of the beauty and natural resources of the area and to develop a theme around which new and growing businesses might develop and expand. Tourism development is one additional tool in the arsenal against unemployment and underemployment in the region that the CDC and Chamber ontinue to support.

A number of products and programs, focused on tourism, have developed, including:

♦ Acceptance of the logo and theme as characteristic of the region

♦ The redevelopment of the quaboag.com website (through the Chamber) into a dynamic and professional resource both to visitors and residents.

♦ Creation of tourism display stands and placement in 40 locations throughout the region.

♦ Improvements in the Quaboag Hills Guide (formerly the Brimfield Guide), making it an award-winning publication.

♦ Development of Tourism Enterprise Zones (TEZ's) in those member towns that are the most enthusiastic about using tourism as a boon to their community's economic well-being.

Since 2005, most tourism activity has been vested in the Chamber.  Go to www.qhcc.biz  for more information on current activities related to tourism.